Quite New PBL, Quite Different PBL
ERICA IC-PBL & IC-PBL+
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Affiliation
Humanities and Social Sciences
College
College of Communication and Social Science
Departments
Advertising and Public Relations
School Year
2022
Semester
1
Grade
2
curriculum
Strategic Planning Theory
Professor
Hyun-jung Oh
Subject
Planning an integrated marketing communications strategy for a bathroom décor product that will be newly launched
2022-1 IC-PBL Operation Summary
Strategic Planning Theory
Hyun-jung Oh
File
[ENG] 2022-1 IC-PBL Operation Summary_[02] Strategic Planning Theory_Hyun-jung Oh_M.pdf
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